T.1.2. Teaching activity: EUROPEAN BUSINESS ENVIRONMENT
This discipline was introduced for the first time in 2007 as an optional one, being financed through the Jean Monnet Module European Business Environment coordinated by Professor Liviu-George Maha, PhD and became later a compulsory discipline in the curriculum of the master programs Business Law and Economics (Faculty of Economics and Business Administration) and European Studies (Centre for European Studies). This discipline is designed in order to develop the professional skills of the students in analysing the European business environment, adapting the company’s strategy in accordance with these factors, building a Euro-marketing approach, identifying the financing opportunities on this market etc.