T.1.7. Teaching activity: CREATIVE BUSINESS IN THE ECONOMY OF IDEAS
In the contemporary society, creativity, innovation and culture are key factors in enhancing business competitiveness, carrying positive synergic effects for regional development as well, as economies transform themselves in their transition from producing goods and services to “experience” or “ideas” economy. Therefore, the course seeks to deliver knowledge and increase awareness towards concepts such as economy of ideas, creativity, creative economy, experience economy, to highlight the transformation of business models in the so called “creative age” and to reveal development opportunities offered by EU in its programs and policies.